Sales Funnels & Marketing Strategies with Becky Kopitzke

Episode Notes

Becky shares her journey from being a traditionally published author to becoming a digital marketing mentor. She recognized the need for authors to grow their readership and increase their platform, which led her to create a guide on generating revenue for Christian content creators. Becky emphasizes the importance of flipping the script on sales and marketing, viewing it as a way to serve others and share blessings. She discusses the use of sales funnels and various marketing strategies for authors. Becky also highlights the significance of investing in marketing and business training for authors to succeed in the industry.

Takeaways:

·      Authors face pressure to grow their readership and increase their platform.

·      Sales and marketing should be viewed as a way to serve others and share blessings.

·      Sales funnels and email marketing are effective strategies for authors.

·      Investing in marketing and business training is crucial for authors to succeed.